AIRadio Starts One Month Intensive Training

As a way of getting their staff acquainted with the media code of practice, one of the top five radio stations in the Sierra Leone, Africa Independent Radio (AIRadio) has started a one month intensive training for its staff.

The training which commenced on Monday 21st November 2016 at AIRadio Office at Wilberforce brought together over twenty presenters, producers, reporters, DJs and internship students.   

Station Manager of AIRadio, John Konteh said among other things that the training was very important for them as that would help them to develop the AIRadio brand in all relevant areas.

He stressed that if anyone gets to a place that he or she knows everything or he or she has arrived, such person will depreciate in value in a matter of time.

He shared his experience on what he has learnt while serving as Station Manager from some of his bosses to his audience.

Mr Konteh went on to say  that knowledge is acquired on a daily bases and that they want to ensure that they expose them to the best practice.

He further stated that the training came as a result of the research they conducted despite AIRadio is not doing bad but there is a need for them to develop its brand.

He said as a Corporate owned radio station there are certain things they need to know at their fingertips for others not to use it against them. 

He stressed further that they will be looking at the Independent Media Code on radio broadcasting, pronunciations and packaging techniques among others.

He concluded by saying after the end of the one month training, he is certain that mistakes will not be easily occurred.  Declaring the one month training opened, Managing Director of Africell and also Africa Media that owned AIRadio Sahdi Al-Gerjawi said for marketers especially those that are doing advertising, need more training to get something new because of the nature of their job just as the same with radio presenters, reporters among others.

He said listeners have different choices but it all depends on the package of the radio station that will draw the attention of the listeners.

He encouraged them to be trying at all-time because anytime they try creates room for improvement.

According him that the reason such training is very important for them because its add value to them.

“You should never stop trying, you should always be trying. The need to ask questions is very important and added value to the things you already know.”

He said as MD of Africell he is still learning and he will never stop learning through that he has improved africell in his own little way.

The BBC Media Action Training, Kelvin Lamdo said the training is for them to share knowledge, through that they will be able to do journalism in a different way.

“This is not a classroom or the usual journalism you use to know. We want to do thing differently here. If we do thing differently you will be open to new way of doing things and do it better.”

He went on to say the impact of the training is what they will show in their work as their audience will expect much from them after the training.