Total African Cup of Nations 2019… Transnational ‘Join In’ Promotion Gains Momentum

The Sierra Leone office of Transnational Limited, the sole distributor of Africa leading entertainment destination DStv, launched the African Cup of Nation (AFCON-Egypt) 2019 in a live screening of the opening match along their ‘Join In’ promotion package at Family Kingdom, Aberdeen in Freetown on Friday 21st June 2019.
The launch coincided with DStv one month promotion, creating an enabling awareness about their products, offers for existing and new customers among others.
The outgoing Chief Executive Officer of Transnational Sierra Leone Limited (DStv) Dr. Adonis Abboud expressed gratitude to old and new customers of DStv for not only choosing the products but for their trust in a much more relied digital Satellite television system. He reminded his audience that for over 30 years they have been entertaining homes and families in the country through their digital satellite broadcasting service hence they were the pioneer of satellite television in West African since 1986.

Abboud said it all started with a 16 and 20 feet satellite systems providing news and entertainment to Sierra Leone as well as West African with Fouray Bay College being the first University to enjoy satellite service since they came. He said football runs into the veins of every citizen stating that against that backdrop, DStv is ensuring to always deliver the best in football entertainment and the best in services in terms of quality pictures, sound, access and affordability to the home of every customer.
He disclosed that customers would be opportuned to watch all 52 live matches for the AFCON-Egypt 2019 games with special offer and many surprises, which according to him they at Transnational don’t want both old and new customers to miss. He assured every subscriber that their one-month promotion has more than just the unveiled package in terms of reduced cost and free installation, which he said will not be disclosed.
The African Cup of Nation had started since 1957 with 4 qualifying teams but was later reduced to 3 after one was disqualified on technical terms because it was established to form a union among African member states using football. This year AFCON matches are hosted by Egypt, it started on Friday 21 June and will end on 19 July 2019, with 24 countries competing for the prestigious trophy.
The marketing and Sales Manager of Transnational Melisa Smith said the “Join In” Total AFCON 2019 promotion will deliver all 52 matches in HD device with special offers including full packages with HD, added values, reactivation of all deactivated account into the family subscription for only Le. 197,000. She said for new customers, the package would cost Le464,000 across the country with all their dealers stressing that issues raised from customers have been addressed by establishing partnership with mobile service providers for mobile money transaction to recharge their DStv account.
Customers at the launch and live screening of the AFCON-Egypt 2019 opening match raised issues around availability and effectiveness of mobile money in recharging method, increase recharge cost, and scramble channels during the raining season.